How To Get Away With Murder in Marketing: Forensic Marketing:
This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students.
Entrepreneurship and Risk:
The major complications with the pursuit of business ownership are the significant risks involved. As a result, there are a significant number of small business failures. Notably, a remarkably large percentage of people who begin the start-up process terminate it less than one year later.
Risk Factors and Business Models:
One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process terminate it in less than one year. Of those that survive, many are unable to achieve sustained growth and profits. Small-to-medium business enterprises (SME) have a 50% to 90% chance of failure within the first five years.